KEY SKILLS
UXR (QUANT & QUAL METHODS)
RESEARCH PROJECT
MANAGEMENT
BUSINESS MODEL
DESIGN
DESIGN
THINKING
Sebastian
Caballero
UX RESEARCH
STRATEGIC DESIGN & INNOVATION
MS STRATEGIC DESIGN & MANAGEMENT
about me
GUIDING THE FUTURE THROUGH INNOVATION
I am a UX Researcher and Design Strategist, trained in guiding companies from diverse industries to develop disruptive solutions that shape the future through user centric innovation. Specialising in strategic innovation, trend foresight and mixed method research for UX and business teams.
I believe companies can shape the future through comprehensive research, insights, and design.
TREND
FORECAST
CIRCULAR DESIGN
SYSTEMS
PARTICIPATORY DESIGN METHODS
EFFECTIVE COMMUNICATION
Mantra
STRATEGIC THINKER
CREATIVE COLLABORATOR
COURAGEOUS & VISIONARY
I envision a future of endless possibilities, where creativity, technology, and unprecedented collaboration create value for people, planet, and business.
JOURNEY
2020 // UX Research Lead
LATAM
Lead UX, Research efforts for the Fintech vertical of Rappi, covering product conceptualisation, product launch, and product iterations.
2019 - 2020 // SR UX Researcher
Walmart labs, Califronia
Led research activities for the main eCommerce channels of Mexico and Central America (shopping apps and sites), working closely with partners in UX, Business, and Engineering to help people save money and live better.
2018 // UX Researcher
Google (Contract), California
Led international Research for the emergent markets of lATAM at Google’s Next Billion Users Initiative, working with an interdisciplinary team of researchers and designers that explore new aspects of computing with communities around the world.
2012-2015 // Innovation Consultant
Mexico // Colombia
Lead local and cross-country innovation projects in multidisciplinary teams for Fortune 500 companies covering various countries of LATAM. I led user research with multiple methodologies (quantitative and qualitative), also lead ideation, rapid prototyping, deliverables, and client presentations.
2017 // UN Breakthrough Innovation
United Nations Incubator, New York
Supported the Breakthrough Innovation Platform where Intrapreneurs from 7 global companies created sustainable business models employing new technologies such as AI, IOT, and VR pitching their MVP's to 100 CFO’s and CSO’s during UN General Assembly Week in NYC.
Led research to inform the design of a MOOC in business ethics and breakthrough innovation for 600 global companies.
Education
Graduate
MS Strategic Design & Management , Parsons School of Design, New York.
MBA Emphasis in Innovation, IBERO, Mexico DF (2/4 semesters).
Undergraduate
BA Industrial Design, Jorge Tadeo Lozano University, Bogta DC.
Publications & awards
‘Designing for a Sustainable and Prosperous Future’: ADM: Journal of design, UK, 2018
World Design Summit: Official UN observer, Montreal Design Declaration, Canada, 2017
DMI Design Leadership Conference: Student essay competition winner, ‘Future of Design Intelligence’, USA, 2016
The Geneva Challenge on the SDG's: Transforming challenges of rural immigrants, Mexico, 2016.
Levi's Sustainability Hall: Blank Space project in sustainable fashion.