Innovation consulting

RESEARCH & INNOVATION FOR TECH & F-500'S

ABOUT

I participated as a research and innovation consultant for several brands in LATAM, in projects ranging on products and service innovation, distribution and communication strategies.

My contribution to the teams ranged from material creation, trend forecasting, facilitation of ethnographic research methods, quantitative analytics, brainstorming and think-thank sessions, deliverable creation, and client presentations.

The showcased projects covered several industries, such as consumer goods, telecommunications, and healthcare. Through human-centered research, design thinking, and rapid prototyping, the outcomes had an impact on product development, retail, and communication strategy.

*Due to confidentiality compliance, only a high-level description of each project is provided.

DATES

2012-2017.

CONTRIBUTION

User experience Research, deliverables, client presentations.

METHODOLOGY

Design Thinking.

Reimagining education supplies

Led creative workshops and AB testing to innovate two leading brands of school supplies across 6 countries

Innovating insurance services

Led research across the textile and apparel value chain to create a winning insurance service

Product expansion in new markets

Conducted Research in retail environments to inform the communication and retail strategy for a pipeline of new snacks in Mexico

Reimagining Whiskey

Led interviews and field visits to identify opportunities for social impact in a high-end whiskey brand

Innovating Packed Goods

Facilitated focus groups to create a new yogurt line that could compete with a market leader

Seasonal BTL experiences

Worked with advertising agency to create BTL activations for the 'win from within' campign

Expansion strategy in healthcare

Led UXR with stakeholders to Identify the B2B consumer niche for a new nutrition solution

Repositioning a low-hanging product

Supported UXR to identify a successful packaging, name, and advertising strategy for a new snack

Retail strategy for LATAM

Shopping journeys and field visits across different distribution channels to identify a successful retail strategy

Brand assessment

Led focus groups to identify opportunities for a high-end furniture brand

Packaging innovation workshops

Led a design thinking and packaging innovation workshop for a major beer company

Expansion strategy in healthcare

Led UXR with patients and stakeholders to create a new adherence program for patients and caregivers

Innovating retail

Participated in field research in 4 cities to identify a new store lay out and innovation opportunities

Growing the advertising business

UXR with diverse methodologies to identify ways to grow a business vertical